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Saturday, October 27 • 1:30pm - 2:20pm
A Writer's Weapon: How To Wield a Personal Brand

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There are writers who have made a permanent dent in our social consciousness, and without even naming any you’ve already got at least three top of mind. They have brand recognition. Brand recognition is a hot-button phrase. Why? What does it mean and why is it important?
Wattpad writers who have excelled at creating a strong brand on and off of Wattpad come together to discuss the importance of personal branding and why you should be working on creating/maintaining your own.

avatar for Emma Brooks

Emma Brooks

Director, Marketing, Wattpad
Emma’s passion focuses on three things: branding, community building, and ideas. As Director of Marketing at Wattpad, she brings these passions to life to create marketing strategies that tell the Wattpad story. Prior to joining Wattpad, Emma worked in advertising for 10+ years... Read More →

avatar for Lindsey Summers (@DoNotMicrowave)

Lindsey Summers (@DoNotMicrowave)

Lindsey Summers is a 30-year-old Californian who joined Wattpad in 2012. Since then she has amassed over 100 million reads and her story, The Cell Phone Swap, is one of most-read stories on Wattpad. Inspired by a chance encounter, the story went viral in 2012 and was published as... Read More →
avatar for Lydia Carr (@hennwick)

Lydia Carr (@hennwick)

Lydia is a twenty-two-year-old writer from the West Midlands in the UK, currently studying politics at the University of Birmingham. She has been writing since she could pick up a pen and has dreamt of being a novelist for as long as she can remember, and those dreams were kicked... Read More →
avatar for Jandra Sutton (@jandralee)

Jandra Sutton (@jandralee)

Jandra Sutton is an author, journalist, and digital marketer based in Nashville, TN. She is the co-founder of Wild Hare Collective, and she's passionate about helping people live full, happy, and creative lives. Her debut novel, FRAGILE, is available now. In her spare time, Jandra... Read More →
avatar for Rebecca Sky (@RebeccaSky)

Rebecca Sky (@RebeccaSky)

Rebecca Sky is a YA author who lives on an island off the West Coast of Canada. Her work has garnered over 20 million reads on popular online site Wattpad.com and she was featured in the New York Times and Boston Globe. Her debut YA novel ARROWHEART comes out this June from Hachette's... Read More →

Saturday October 27, 2018 1:30pm - 2:20pm EDT
Astor Ballroom 1535 Broadway, New York, New York 10036 USA